New cryptocurrency projects that launch through presales choose the ERC-20 standard. This standard gives them a strong infrastructure and support that newer blockchain formats do not provide. The use of ERC-20 tokens simplifies the operation of early-stage fundraising campaigns. Although alternative standards have emerged in recent years, they lack the same reliability and level of tools. Successful launches demonstrated how ERC-20 compatibility enables rapid growth through existing ecosystem support and widespread accessibility that alternative token standards cannot replicate during critical early phases.

Wallet compatibility everywhere

ERC-20 tokens work immediately with thousands of existing wallet applications. Users do not need any special integration or development work to use them. This wide compatibility allows presale participants to choose their preferred storage solutions. Hardware wallets, mobile apps, or browser extensions can all be used without facing technical barriers that might prevent participation. Projects avoid fragmenting their potential investor base by choosing standards that exclude users of specific wallet types. The success of shiba inu coin partly stemmed from this immediate wallet compatibility, letting millions of participants store tokens effortlessly across various platforms. Alternative token standards often require waiting for wallet developers to add support, creating delays between presale completion and actual token distribution. ERC-20 eliminates these waiting periods, allowing instant transfers upon presale conclusion. 

Exchange listing readiness

Major centralised and decentralised exchanges keep the systems ready for ERC-20 tokens. This makes it easier for new projects to get listed compared to other standards that need special setup work. Because of this simple listing method, presale projects can reach trading platforms quickly after token generation events. This avoids long technical delays and prevents early investors from waiting too long for access to liquidity.

  • Centralised platforms already support ERC-20 deposits and withdrawals through existing systems
  • Decentralized exchanges automatically recognize ERC-20 tokens without manual additions
  • Trading pairs form easily against established ERC-20 stablecoins providing instant liquidity options
  • Listing applications face fewer technical requirements when using standard token formats
  • Security audits follow established patterns, reducing review time and costs

Exchange readiness matters enormously for presale success because early investors want clear paths to liquidity after token generation. Projects using non-standard formats often struggle to secure exchange listings, creating locked capital situations where participants hold tokens they cannot easily trade, despite successful presales raising substantial funds.

Liquidity pools work 

Automated market maker protocols built on decentralised exchanges use ERC-20 standards as foundational requirements for creating liquidity pools. Presale projects can immediately establish trading pairs on major decentralised platforms without waiting for centralised exchange listings. This instant liquidity provision gives early participants exit options while letting projects demonstrate market demand through decentralised trading activity visible on-chain. Pool creation tools, liquidity mining programs, and yield farming opportunities all assume ERC-20 compatibility. Projects using this standard have access to entire ecosystems of decentralised finance applications that can boost visibility and trading volume. Alternative token formats exclude projects from these established DeFi integrations, limiting growth options during critical early periods when building community and maintaining momentum determines long-term success. ERC-20 tokens remain essential for crypto presales through wallet compatibility, exchange listing readiness, smart contract standards, liquidity pool integration, and trust through familiarity.